Alexandra directs the creative and technical design behind Digital Boutique’s AI systems.
She blends human-centered design with advanced automation to craft tools that think and feel intuitive.

Her work focuses on user experience, prompt architecture, and conversational design.
She ensures every AI product communicates with clarity, precision, and purpose.

Before joining Digital Boutique, Alexandra built digital interfaces and brand systems for agencies and SaaS companies across tech and retail. Her approach combines deep UX research with practical business insight.

At DB, she leads design strategy for AI agents, interfaces, and multi-agent ecosystems—turning complex workflows into seamless user experiences.

What defines her work:
• Clarity over complexity
• Function as design
• AI built for real users, not demos