Overview
Exora INK wanted a new website that would allow people to choose from a variety of apparel type “blanks”, upload custom branding or logos, and request fast, high-quality printing and delivery.
EXORA
AI-Powered
PLATFORM
A PLATFORM THAT COULDN'T KEEP UP
Exora's existing infrastructure was slow, manually operated, and impossible to scale. With a SanMar catalog of 28,000+ products and a growing B2B client base, the gaps were costing revenue every day.
Site load times were degrading customer experience and conversion across all devices and traffic levels.
A 28,000+ product SanMar catalog had no automated connection — every update was a manual operation.
Sales estimating relied entirely on staff manually cross-referencing product data, pricing tiers, and availability.
No intelligent front-end layer existed to capture leads or guide customers outside business hours.
CLAUDE AT EVERY LAYER
Digital Boutique AI rebuilt Exora's platform from the ground up — with Claude (Anthropic) powering not just the customer experience, but the entire development process, automation infrastructure, and internal operations.
CLAUDE AS THE DEVELOPMENT ENGINE
Every automation workflow, API integration, and n8n pipeline in this project was built using Claude as the primary development intelligence. Rather than traditional development cycles, we used Claude to architect, write, and iterate on the entire system — compressing timelines dramatically while maintaining production-grade quality throughout.
Claude designed and generated the SanMar SFTP automation pipeline, all API integrations connecting WooCommerce and SanMar, custom webhook logic for lead capture and notifications, and the full chat widget codebase for both customer-facing and internal deployments.
BUILT WITH CLAUDE
- SanMar SFTP automation pipeline (n8n)
- WooCommerce ↔ SanMar API integrations
- Lead capture and webhook notification logic
- Customer chatbot and admin assistant codebase
WOOCOMMERCE PLATFORM REBUILD
We migrated Exora from a bloated legacy UNCODE build to a performance-optimized XStore implementation — dramatically improving load times, mobile experience, and product discoverability. The new architecture was designed from the outset to handle catalog-level scale.
SANMAR CATALOG AUTOMATION
We built a fully automated pipeline using n8n to connect directly to SanMar's SFTP feed — ingesting, normalizing, and syncing 28,000+ products across 8 brands into Exora's WooCommerce catalog. The entire pipeline was architected and developed with Claude.
- Automated product creation & updates
- Variant & inventory sync
- Brand & category organization
- Error logging & failure recovery
- Zero manual catalog maintenance
- 8 SanMar brands supported
CUSTOMER-FACING CLAUDE CHATBOT
A Claude-powered AI assistant deployed directly on exora.ink as an always-on engagement and lead capture layer. The assistant is trained on Exora's products, turnaround times, and printing capabilities — answering customer questions instantly and routing quote requests to the team via real-time n8n webhook notifications.
- Product & printing Q&A
- Quote request guidance
- Lead capture (name + email)
- 24/7 after-hours support
- Real-time Slack notifications
- Full conversation context retained
INTERNAL STAFF ASSISTANT — THE EXORA ADMIN CHATBOT
Beyond the customer-facing layer, we built a dedicated Claude-powered backend assistant for Exora's internal team — accessible to sales staff, estimators, and marketing. This tool transforms how the team interacts with the catalog data and pricing infrastructure we created.
Connected to the same Claude API infrastructure and data layer as the storefront, every answer is grounded in Exora's actual inventory and pricing — not generic AI output.
WHAT IT DOES FOR THE TEAM
- Product Research: Natural-language queries across 28,000+ SKUs — styles, colorways, sizes, stock
- Estimating & Quoting: Describe an order in plain language, receive a structured estimate with margin targets
- Customer Solutions: Cross-references catalog to surface best-fit products for any brief or budget
- Marketing Support: Pulls specs, generates product descriptions, and builds campaign assets at scale
BEFORE & AFTER
| Area | Before | After |
|---|---|---|
| Catalog Management | Hundreds of manual SKUs | 28,000+ synced automatically |
| Site Performance | Slow, bloated legacy theme | Dramatically faster load times |
| Lead Capture (off-hours) | Zero | Active 24/7 via Claude chatbot |
| Customer Response Time | Hours (staff-dependent) | Instant for common queries |
| Sales Estimating | Manual cross-referencing | AI-assisted quoting in seconds |
| Staff Product Research | Manual catalog lookup | Natural language across 28k+ SKUs |
| Development Timeline | Traditional dev cycle | Compressed via Claude-assisted build |
THE STACK
AI FIRST,
from architecture
TO DEPLOYMENT
The Exora engagement is a blueprint for what's possible when AI is applied at every layer — not just as a customer-facing feature, but as the development tool, the automation engine, and the internal intelligence that empowers your team.
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